Kimberly Giroux

Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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Meta Advertisers: If your conversion tracking & ad structure are wrecked, creative can’t save you.   Just talked to a $25M brand running a strong creative motion.   But it looked like a 5th grader set up conversion tracking and ad accounts.   They’re putting out great statics & videos every week.   Starting with great creative frameworks & high-converting ad templates.   Even running a proper whitelisting play.   But it wasn’t enough to scale ads aggressively. B/c they had:   😡 Limited server-side tracking   😡 Only CAPI v. better options - Blotout, Elevar   😡 No micro-conversions - only orders   😡 Broken attribution - inaccurate GA4, no Northbeam   😡 Too many campaigns - crushing Meta’s ML’s potential   😡 Bad budget allocation - to Tests vs. Winners   😡 Too much ABO, too little CBO   😡 Too much retargeting - faking growth w/o incremental profit   --   Bums me out when good brands get in their own way (often bc of bad agencies). Yes, creative is a massive lever. But you’ll never be A+ if sleeping on the above.

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I spoke with my friend Carl Weische on the anatomy of high-converting funnels. (He’s a G at CRO, even worked with Alex Hormozi) Here are 3 funnel optimization tips to take your brand from 7 to 8 figures (99% of entrepreneurs neglect this) 1. Landing page segmentation If you have 3 avatars, you should have 3 landing pages. Once you’re making $100k+/mo this is a game-changer. Just like with an email list, more segmentation means more sales. 2. New funnels > New products Most entrepreneurs test ONLY new products. Absolute BS. Test a new FUNNEL for the new product you’re launching. This will make a night and day difference. 3. Get market feedback loops. Put simply, a post-purchase survey. Know what your customers want. What made them buy? What do they think you could have done better? You get the idea. The more feedback you get the more moolah you’ll make. That’s all! Click here to see the full interview I did with Carl Weische: https://lnkd.in/di9zn2fD

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Stop Burning Ad Dollars – Enterprise SaaS advertising isn’t just hard—it’s a minefield of wasted spend, wrong metrics, and missed opportunities. But it doesn’t have to be. In my latest blog, "How to Unf*ck Your Ad Spend – Part II", I break down the Five Pillars of SaaS Advertising Success and how you can: ✅ Nail your targeting with precision ✅ Craft creative that actually stops your audience in their tracks ✅ Choose the right platforms for every stage of the buyer journey ✅ Align your ads to real business outcomes (not just clicks) And here’s the kicker: I’m not talking theory. These are actionable strategies built for the real-world chaos of enterprise GTM motions. Whether you’re struggling with attribution, lackluster ROI, or just trying to avoid “that meeting” with the CFO, this framework has you covered. 💡 Pro tip: The quickest win might not be where you think. Sometimes it’s about tweaking what happens after someone clicks your ad. 👉 Ready to stop wasting money and start driving meaningful results? Check out the blog [link in comments]. Let’s fix your ad spend and turn it into a pipeline powerhouse. 💪 #EnterpriseSaaS #B2BMarketing #AdSpend #SaaSAdvertising #ABM #GrowthHacking

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BEHOLD ↓ The most comprehensive funnel analysis in DTC history: https://lnkd.in/gjbPxQ2S 1️⃣ Full (124 Page) Guide 2️⃣ Step-by-Step LTV Playbook 3️⃣ Notion Database of 45+ Brands Is the ecommerce funnel dead? Short answer: Yes. Long answer: No, with a “but.” Though far from linear, more people enter your funnel than buy your product. - Impressions > clicks - Clicks > purchases - Purchases > reorders That mathematical reality (and psychological) + tactical examples from ecommerce’s fastest-growth brands … Can transform your funnel from an outdated relic into a profit machine. To help you convert, sell, and retain more — we’ve compiled three exhaustive resources. 1️⃣ Guide: Ecommerce Funnels • 124 gorgeous pages • 5 stages + 3 questions • 100s of examples • Top-to-bottom templates • FERMÀT 2️⃣ LTV Playbook: Step-by-Step • 91 exclusive slides • 7 email + SMS flows • Segmentation 101 • 9 customer lifecycles • Jess Chan 3️⃣ Notion Database: Purchase Flows • Over 45 brands • ~$5k in purchases • 497 screenshots • With apps identified • Andrew Durot And it’s all available for free, right now, right here! —— This was a massive undertaking. I cannot thank Andrew + Jess Chan enough for their sweat, tears, and (possibly) blood. Same goes for Hampton, where the two of them connected. Also, huge thanks to Joe Niehaus — who I, once again, almost broke writing this — and Jasmine Gallegos for her tireless work on design + Jess Cervellon for connecting us. Special gratitude goes out to Sarah Carusona, Joel Padron, and London Spilker for being my true-operators, in-the-trenches, acedemic-peer-review-level proofreaders. And to Connor Rolain for that internal HexClad funnel Doc. Dude, that was unbelievably helpful. To the team at FERMÀT. Rabah Rahil, you’re making my (resourced) dreams come true. Alexa Kilroy, your insight + feedback is all love (italics) from top to bottom. Plus, yesterday’s early-access email had a 41% conversion rate! Saunder Schroeder … pump it 🤑 Finally, to the partners who said yes to help us bring this to the world at the eleventh hour: AfterSell by Rokt, Disco, Fairing, Wonderment, Intelligems, KnoCommerce, OpenBorder, and Rebuy Engine Here’s to breaking the DTC internet — in the best sense possible!

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Ever tried eating a good carbonara but drenched in last year's gatorade? I haven't, but the B2B SaaS website equivalent of that would look similar to this hero section from Levanta. So many well-intentioned bits: ✅ clear category ✅ clear ICP ✅ clear-ish outcome ✅ clear-ish next step ✅ multiple trust signals ✅ a half-hearted attempt at explaining the logistics ✅ good objection handling that doubles as a lead qualifier But all this goodness ended up being wrapped in: 👄 a random stock photo model ⭐ random unexplained stars 📊 random numbers and stats 🔬 1.337% of the product's UI kinda-sorta shown Design does matter, but not like that.

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Want to fall behind your competitors and face some tough conversations with your execs? Keep right on shoving post-cookie tracking to the back burner. If the GA4 transition is any indicator, there are going to be a lot of marketers who get themselves into a lot of trouble with the deprecation of 3rd party cookies. If you transition early, you will have time to understand the differences between server-side tracking and 3rd party tracking and communicate the transition from a position of strength. Don't wait until the last minute like people did with GA4. Without an alternative to cookies, you won’t be able to: ➡️ Report on campaign effectiveness ➡️ Optimize campaigns ➡️ Understand how user behaviors are changing ➡️ Justify your marketing spend Sound like a recipe for success to you? I’m confident that we’re helping our clients build competitive advantages – in their industries and their careers. Drop me a DM to ask any questions you're too afraid to ask I'll help you get serious about what’s coming in marketing, and I’ll share a recording of a webinar we just hosted to help you out.

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Hands down, here's the top lesson I've learned from partnering with dozens of agencies:   🔴 "Meh" agencies focus on ROAS. 🟡 Good agencies focus on MER. 🟢 Great agencies focus on CM. 🔥 The top 1% turn ad spend into enterprise value.   The top 1% focus on profitable growth (CM), but they go further.   They know a secret most overlook and build a system around it.   Ultimately creating a predictable, repeatable, and defensible engine for growth.

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Are your HubSpot email open rates going down and you need to fix it-- FAST? These four things set the foundation for deliverability and you need to make sure your emails are set up correctly so they end up in the inbox, not spam.

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HubSpot Customers - this episode of GROW TIME is money. SAVING money more specifically!! I talked to Brandon Lecoq who just consolidated his stack onto HubSpot. It's a must watch for those: 1) Who think they need the "industry standard" for each team 2) How best-in-connection is the new best-in-class. 3) Why BDRs love working in HubSpot

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Email and SMS marketers LOVE chasing the big DTC accounts, but there's something incredibly satisfying about laying the foundation for a smaller eCommerce brand. No rocket science, no over-engineering—just getting the basics done right. ✅ High-converting flows ✅ Frequent campaign sends (sales and educational) ✅ Solid foundational technical work in place What do you like most about supporting smaller eCommerce brands? #emailmarketing  

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Price is not the only way to improve the performance of your show for advertisers. Ad placement matters. Jamming your podcast with 20 ad markers is abysmal. But where your podcast ads are served matters too. Below is an example of a podcast that moved all of their ads into the first 50% of the episode. Performance coincidently began improving for advertisers significantly. 30%+ improvements. There is no decrease in advertisers, same quality ad reads, same price, same # of ad breaks and advertisers. There's a natural decline in listenership through an episode. If you're running a show that's longer, aim to put all your advertisers in the front half. If advertisers start earning 30% more, you can start bumping up rates without taking on more advertisers and becoming a programmatic nightmare.

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If you're thinking Clay is "a cold email tool" or "a spreadsheet on steroids," take a look at their most recent case study. You can use Clay to improve damn near every aspect of your Go to Market operation. 1. Improve match rates in ad platforms 2. No code, super simple data scraping 3. Personalize assets (landing pages, emails, etc...) at scale - write the prompts for each column once, auto personalize for every company/lead added thereafter... https://lnkd.in/dK4nkk4B

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Bad risk-taking in marketing: Letting demandgen run silo with no serious ad copy oversight. Here's what I mean: CEO of a demandgen agency we work with at Hello Retail told me this today: "It's really great you're so focused and involved on ad copy. We very rarely see that in B2B tech marketing." 😲 Meanwhile, I'm staring into a dashboard showing CTR-ranges approx. double to what I've seen in the past. Wonder why 🤔 I know what they mean, though... I've seen it, too: Outsourced ad copy variants that end up being written with little to no product marketing or brand guidance. For some reason, its effect is seriously underestimated. So often, "someone" in demandgen or in agencies get to write all the variations—with all of the frankly obvious negative effects and wasted demand budget... Marketing seriously needs to get back to treating copy as a top prio. Not just strategic messaging. Every single word matters. Go watch Mad Men again or something, if you need a reminder of how copy was once treated. Risk, roar, repeat 🧨 Josh Garofalo, Mille Øye Johnsen, Jared Blank, Allen Bonde, Russ Somers 👓 🎸, Adriaan Bloem, Casper Emil Sciuto Rouchmann, Leigh Gammons, Daniel Hinderink #RiskInMarketing #CMOstories

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Ad agencies will torch me for this. But CEOs & CMOs deserve the truth.   Every agency owner I’ve talked to told me this was a bad idea ➡️ *Charge clients a FLAT-FEE vs. the typical percent of spend agency model.* They said we’ve be leaving money on the table. And we are. But when Robbie & I were scaling cos. as founder & CMO, we hated percent of spend. B/c spend can have nothing to do with marketing performance & profits. Nor does the agency’s workload scale proportionally with spend. It’s a bad deal for brands…even if it means more money for the agency. 🚫 We’re not here to nickel & dime. 🚫 We’re not here to punish growth. 🚫 We’re not here to be status quo. ✅ We’re here to bleed quality at a fair price. End of story. #digitalmarketing

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Some #LinkedInGems seen this week 💎👇 • How MWM Scales Ad Concepts Across Apps by Charles Perrot https://lnkd.in/ePiATDDf • AEM vs. SKAN vs. ASC Measurement by David Vargas https://lnkd.in/emppSWNk    • Most CRM and Lifecycle marketers design their onboarding journeys using a "one email per day" approach — which is lazy to say the least 🤮 by Rômulo Gomes 🏎️  https://lnkd.in/e-54CEGf • Monetizing an App Using One High-value Feature by Justine Arnaud https://lnkd.in/edKAbPWu • Applovin or Appscammin? by David Nyurenberg https://lnkd.in/eDV56JWb ------- No carousel...More family time...Same value? 𝗖𝗼𝗺𝗺𝗲𝗻𝘁/𝗥𝗲𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝗔𝗽𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 𝗞𝗮𝗿𝗺𝗮.

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I’ve been avoiding #SEO with a 10-foot pole (not my expertise), but this week pulled me in as part of a broader #GTM strategy🫠. A client wanted to dominate their #digital and grow #acquisition. But SEO is full of landmines 💣 (and why I stayed away). Here are the common ones and how to dodge them: ❌ Pitfall #1: Chasing high-volume keywords - High-volume keywords often miss the mark on user intent.   - Competition here is fierce—everyone’s targeting them, making it hard to rank.   - Content tailored to these keywords can feel generic and miss your audience’s real needs, resulting in low engagement. ✅ Do this instead: Target a range of user queries and intents to cover more ground. This builds your authority across topics, not just one high-volume keyword. A more rounded #content gameplan gets rewarded with better #search visibility, helping you avoid battling the big players. ❌ Pitfall #2: Ignoring adjacent topics - Focusing only on what you know can lead to diminishing returns.   - Overlooking related topics means you’re leaving potential traffic untapped. ✅Do this instead:   Use your authority to target related topics for growth. For example, at theknotww, we didn’t just focus on wedding trends for vendors; we also covered "growing a small business" and "lead follow-up best practices". Aligning your content with broader search intent can capture more traffic and reach a larger audience. Think topics first, not keywords. To choose the right topics: - Start broad: Think about the big topics your market cares about. Don’t just stick to what you know—those adjacent topics can drive real traffic.   - Spy on competitors: Use tools like Ahrefs to see who’s vying for the same traffic. It’s not just your direct competitors; anyone in your space covering topics your audience cares about (that your business has a stake in) is fair game. Call them your "content competitors". - Pick your battles: Focus on topics with good search potential where you can make an impact. ❌ Pitfall #3: Not optimizing your content - Overlooking existing content means you’re missing easy SEO gains.   - Starting fresh without optimizing first slows your path to the top. ✅Do this instead:   Start with what you've got. Repurposing and enhancing is the fastest way to see results. When consulting for a communications-platform-as-a service company (CPaaS), we updated and repurposed existing content into a "CPaaS 101" (ungated) playbook. Within three months, it dominated the first page of SERPs, boosted #organicgrowth by 4x, and drove 30+ additional monthly web #leads. Once optimized, branch out into related areas to keep your strategy balanced. 💡 Pro tip: Visuals matter 👩‍🎨 Check how top-ranking pages use visuals—headings, images, charts, videos for inspiration, and make sure your content stands out. What else would you add? Want to dodge these SEO pitfalls and land a bigger impact on your GTM goals? Let’s chat!

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Optimizations in podcast advertising rely on a complete view of data… When planners only have partial information, it limits their ability to make fully informed decisions. As Jay Green from SoundRise highlights... "planners and buyers can only optimize based on the tools and data available to them." If a provider isn’t capturing the full picture—like impressions on IPv6—planners may assume certain shows or networks are underperforming, when in reality, they’re delivering more than reported. The right tools make all the difference, enabling advertisers to see accurate performance metrics and optimize campaigns effectively. Want to ensure your provider is capturing every impression to support smarter optimization decisions? See comments below for the questions you should be asking! #podcastadvertising #dataoptimization #digitalmeasurement #SoundRise #adtech Podscribe

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