Kim Giroux
Fractional CMO & Startup Advisor
I drive early-stage growth and build strong marketing department foundations.
Who I Am and What I Do
I've spent my entire 20-year career in small and growing companies, with a focus on building marketing engines that drive measurable growth. I began in acquisition marketing before launching the advertising department at a startup agency, then moved into consulting and freelance work for high-growth companies.
Five years ago, one of my clients brought me on full-time where I eventually led the growing marketing department for three years. Since then, I've been advising and serving as a fractional marketing leader, helping startups establish their foundations and scale with confidence.
My Expertise
Acquisition Marketing
Building marketing engines that drive measurable growth and customer acquisition
Department Building
Establishing strong marketing foundations and scaling teams with confidence
Strategic Direction
Providing clear strategic guidance for early-stage and high-growth companies
How I Work
My approach is collaborative and hands-on, working closely with founders and teams to address both strategic direction and day-to-day execution. I engage flexibly — whether as a fractional leader, advisor, or project partner — tailoring my involvement to fit the stage and needs of each company.
01
Understand Your Needs
Deep dive into your business stage, goals, and challenges
02
Tailor My Approach
Customize engagement as fractional leader, advisor, or project partner
03
Execute Together
Collaborate on both strategy and day-to-day execution
04
Drive Results
Deliver measurable growth and sustainable foundations
Flexible Engagement Models
Fractional Leader
Serve as your part-time CMO, integrating seamlessly into leadership meetings, 1:1s, and daily communications to guide your marketing strategy and team execution.
Strategic Advisor
Provide ongoing strategic insights and guidance to help you navigate marketing challenges and opportunities as your company grows.
Project Partner
Work alongside your team on specific initiatives, bringing expertise and execution to key marketing projects and campaigns.
What My Clients Say
Kim was instrumental in shaping our marketing strategy, guiding our internal team to execute with clarity and focus. Her seamless integration into our leadership meetings, 1:1s, and daily Slack channels made her a trusted extension of our team. We would not be here without her leadership!
Diana Babaeva | Founder and CEO, Apps Do Wonders
Proven Results
Kim has been a tremendous asset to our company. Since we've started working together, she's been a key player in helping to provide insights and strategies that attract and grow our audience. In fact, prior to bringing her on, we were hardly on the map when it comes to SEO and rankings. Now our customers often comment that they see our assets everywhere.
Shaun Schulman | Director of Marketing, Emerge
Before
Hardly on the map for SEO and rankings
After
Customers see assets everywhere
Duration
Nearly two years of continued partnership
A Partner Who Delivers
Working with Kim has been an absolute pleasure. First and foremost, she knows her craft inside and out - on a macro and micro level. Equally important is her ability to communicate clearly and offer solutions to oftentimes perplexing problems.
David Shoenecker | CMO, Base Commerce
Expert Knowledge
Deep understanding of marketing on both macro and micro levels
Clear Communication
Ability to explain complex concepts and provide actionable solutions
Professional Excellence
Accommodating, resourceful, and always ready to help
Ready to Build Your Marketing Foundation?
Whether you're an early-stage startup looking to establish your marketing engine or a growing company ready to scale, I can help you build the foundations for sustainable growth. Let's work together to create a marketing strategy that drives measurable results.
Early-Stage Startups
Establish your marketing foundations and create a growth engine from the ground up
High-Growth Companies
Scale your marketing department and drive measurable growth with confidence
Building Teams
Guide your internal team to execute with clarity and strategic focus
Get in Touch
Let's discuss how I can help drive your company's growth and build a strong marketing foundation.
Email
kim@kimgiroux.com