20 years leading growth marketing for B2B SaaS companies. I build the systems, attribution models, and teams that connect marketing to revenue.
CAC reduction over three years while scaling user acquisition and revenue growth at a Series B SaaS company
ARR growth in two years at an under $50M ARR company, leading a blended cross-functional team of 12
Acquisition growth as VP of Marketing at Beautiful.ai, with a 40% reduction in CAC across the same period
Repeatable, scalable programs across paid, organic, ABM, events, and lifecycle that deliver qualified pipeline quarter after quarter.
MTA, MMM, and data-driven attribution models built for the executive table, giving CEOs and boards a clear view of what drives pipeline.
Full-funnel acquisition, conversion, and retention programs anchored in analysis and iterated fast in high-growth, VC-backed environments.
GTM built together with product and sales, aligned around a shared view of what's working and where the next stage of growth comes from.
Pipeline reporting, lead scoring, routing, and marketing automation in HubSpot and Salesforce, with clean data underneath it all.
Hands-on with Claude, HubSpot, and the modern AI toolset to build, capture, and scale demand with a lean team.
Each one started as a conversation with Claude and now runs on its own, connected directly to the tools I already use.
Action items from meetings were scattered across Granola notes. Following up required manually re-reading every note at the end of the day.
A daily scheduled task pulls notes from Granola into Claude, which extracts personal action items through a back-and-forth confirmation, then loads the confirmed to-dos directly into Notion.
Weekly meal planning ate up mental bandwidth during already busy evenings. The default was last-minute, low-effort meals.
Claude generates a weekly meal plan from a saved recipe library, built around one Sunday prep session. After approval, it confirms pantry staples on hand and pushes the shopping list directly to an Instacart cart.
I help B2B SaaS companies scale demand generation and growth marketing in the AI era. My work spans the full funnel: demand generation, ABM, lifecycle and retention marketing, marketing operations, marketing analytics, and the marketing attribution and pipeline reporting that connects marketing to revenue.
I've built and led marketing teams from the ground up, hiring, scaling, and mentoring high-performance talent across B2B SaaS and fintech. I thrive in high-growth, VC-backed environments where go-to-market strategy is built together and marketing, product, and sales align around a shared view of what's working.
Alongside full-time leadership roles, I advise startups as a fractional CMO, bringing executive-level marketing strategy and hands-on execution to teams ready to grow. Recent engagements include:
Your part-time CMO. I join your leadership meetings, Slack channels, and 1:1s, and I own your marketing strategy and team execution alongside you.
Ongoing guidance for founders and marketing leads who need a sharp outside perspective and a sounding board they can trust.
Focused engagement on a specific initiative, like a launch or a channel build-out, with clear scope and real execution.
"Kim was instrumental in shaping our marketing strategy, guiding our internal team to execute with clarity and focus. Her seamless integration into our leadership meetings, 1:1s, and daily Slack channels made her a trusted extension of our team. We would not be here without her leadership!"
"Kim has been a tremendous asset to our company. Since we've started working together, she's been a key player in helping to provide insights and strategies that attract and grow our audience. In fact, prior to bringing her on, we were hardly on the map when it comes to SEO and rankings. Now our customers often comment that they see our assets everywhere."
"Working with Kim has been an absolute pleasure. First and foremost, she knows her craft inside and out — on a macro and micro level. Equally important is her ability to communicate clearly and offer solutions to oftentimes perplexing problems."
If you're looking for a marketing leader to shape go-to-market strategy and scale demand generation, I'd like to hear from you.
Email me